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• Influence, New and Expanded: The Psychology of Persuasion by Robert Cialdini: A Book Review – Ravi Kaushik

Influence, New and Expanded: The Psychology of Persuasion by Robert Cialdini: A Book Review – Ravi Kaushik

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Influence, New and Expanded: The Psychology of Persuasion by Robert B. Cialdini: A Book Review If there was a book I’ll make required reading for all new sales & marketing professionals it would be Influence, New and Expanded: The Psychology of Persuasion by Robert B. Cialdini. This book achieves a rare feat. A helicopter view…

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